Posts by: Jose Vicente Ortega

E-commerce and The End of Search

By On August 23, 2011 · Leave a Comment

With the advent of the Internet and the massive amount of information available, we needed to find a way to make it accessible for consumption. Thus, the World Wide Web was born and gave us the capability to present different types of data including text, [...]

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How Our Decisions are Shaped

By On July 2, 2011 · Leave a Comment

Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.

EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas – [...]

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The Paradox of Choice

By On July 2, 2011 · Leave a Comment

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

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Danger of a single story

By On May 8, 2011 · Leave a Comment




Our lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice — and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.

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