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<channel>
	<title>Sekiur My Thoughts &#187; Marketing</title>
	<atom:link href="http://blog.sekiur.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.sekiur.com</link>
	<description>VoIP, Mobility, Security, Open Source, Science, Politics, and Technology.</description>
	<lastBuildDate>Wed, 24 Aug 2011 19:46:24 +0000</lastBuildDate>
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		<title>How Our Decisions are Shaped</title>
		<link>http://blog.sekiur.com/2011/07/how-our-decisions-are-shaped/</link>
		<comments>http://blog.sekiur.com/2011/07/how-our-decisions-are-shaped/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 07:02:33 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Behavioral Economics]]></category>
		<category><![CDATA[Dan Ariely]]></category>
		<category><![CDATA[Predictably Irrational]]></category>
		<category><![CDATA[talks]]></category>
		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=978</guid>
		<description><![CDATA[<p>Dan Ariely, a professor of behavioral economics at Duke University, presents examples of cognitive illusions that help illustrate why humans make predictably irrational decisions.</p> <p>EG is the celebration of the American entertainment industry. Since 1984, Richard Saul Wurman has created extraordinary gatherings about learning and understanding. EG is a rich extension of these ideas &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Dan Ariely, a professor of behavioral economics at Duke University,  presents examples of cognitive illusions that help illustrate why humans  make predictably irrational decisions.</p>
<p>EG is the celebration of  the American entertainment industry. Since 1984, Richard Saul Wurman has  created extraordinary gatherings about learning and understanding. EG  is a rich extension of these ideas &#8211; a conference that explores the  attitude of understanding in music, film, television, radio, technology,  advertising, gaming, interactivity and the web &#8211; The Entertainment  Gathering</p>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=JhjUJTw2i1M">www.youtube.com/watch?v=JhjUJTw2i1M</a></p>
</p>
<p>Dan Ariely is the Alfred P. Sloan Professor of  Behavioral Economics at MIT Sloan School of Management. He also holds an  appointment at the MIT Media Lab where he is the head of the  eRationality research group. He is considered to be one of the leading  behavioral economists. Currently, Ariely is serving as a Visiting  Professor at the Duke University, Fuqua School of Business where he is  teaching a course based upon his findings in Predictably Irrational.</p>
<p>Ariely  was an undergraduate at Tel Aviv University and received a Ph.D. and  M.A. in cognitive psychology from the University of North Carolina at  Chapel Hill, and a Ph.D. in business from Duke University. His research  focuses on discovering and measuring how people make decisions. He  models the human decision making process and in particular the  irrational decisions that we all make every day.</p>
<p>Ariely is the  author of the book, Predictably Irrational: The Hidden Forces That Shape  Our Decisions, which was published on February 21, 2008 by  HarperCollins.</p>
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]]></content:encoded>
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		</item>
		<item>
		<title>The Paradox of Choice</title>
		<link>http://blog.sekiur.com/2011/07/the-paradox-of-choice/</link>
		<comments>http://blog.sekiur.com/2011/07/the-paradox-of-choice/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 06:52:53 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Barry Schwartz]]></category>
		<category><![CDATA[talks]]></category>
		<category><![CDATA[ted]]></category>
		<category><![CDATA[The Paradox of Choice: Why More Is Less]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=974</guid>
		<description><![CDATA[<p>Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz&#8217;s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.</p> <p style="text-align: center;"> <p><a href="http://www.youtube.com/watch?v=VO6XEQIsCoM">www.youtube.com/watch?v=VO6XEQIsCoM</a></p> </p> <a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/"></a>]]></description>
			<content:encoded><![CDATA[<p>Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz&#8217;s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.</p>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=VO6XEQIsCoM">www.youtube.com/watch?v=VO6XEQIsCoM</a></p>
</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/zemified_e.png?x-id=f1743b13-1510-4f3d-92ff-42e88b041d40" alt="Enhanced by Zemanta" /></a></div>
]]></content:encoded>
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		</item>
		<item>
		<title>Must Read Books</title>
		<link>http://blog.sekiur.com/2009/06/must-read-books/</link>
		<comments>http://blog.sekiur.com/2009/06/must-read-books/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:03:25 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=829</guid>
		<description><![CDATA[<p>Tim Ferriss and Kevin Rose discuss their top 5 Must Read Books.</p> <p></p> <p><a href="http://vimeo.com/4923926">Random w/ Tim and Kevin &#8211; Ep3</a> from <a href="http://vimeo.com/dirtsalad">Glenn McElhose</a> on <a href="http://vimeo.com">Vimeo</a>.</p> <p>I endorse the following:</p> <a href="http://www.amazon.com/gp/product/B000FC10HA?ie=UTF8&#38;tag=nexuscorporation&#38;linkCode=as2&#38;camp=1789&#38;creative=9325&#38;creativeASIN=B000FC10HA">The 22 Immutable Laws of Marketing<br /> </a> <a href="http://gettingreal.37signals.com/" target="_blank">Getting Real</a> <a href="http://www.amazon.com/gp/product/B000OT8GD0?ie=UTF8&#38;tag=nexuscorporation&#38;linkCode=as2&#38;camp=1789&#38;creative=9325&#38;creativeASIN=B000OT8GD0">The Tipping Point: How Little Things Can Make a [...]]]></description>
			<content:encoded><![CDATA[<p>Tim Ferriss and Kevin Rose discuss their top 5 Must Read Books.</p>
<p><object width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=4923926&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4923926&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p><a href="http://vimeo.com/4923926">Random w/ Tim and Kevin &#8211; Ep3</a> from <a href="http://vimeo.com/dirtsalad">Glenn McElhose</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>I endorse the following:</p>
<ul>
<li><a href="http://www.amazon.com/gp/product/B000FC10HA?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000FC10HA">The 22 Immutable Laws of Marketing<br />
</a></li>
<li><a href="http://gettingreal.37signals.com/" target="_blank">Getting Real<img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B000FC10HA" border="0" alt="" width="1" height="1" /></a></li>
<li><a href="http://www.amazon.com/gp/product/B000OT8GD0?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000OT8GD0">The Tipping Point: How Little Things Can Make a Big Difference</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B000OT8GD0" border="0" alt="" width="1" height="1" /></li>
</ul>
<p>Other books on my reading list this year.</p>
<ul>
<li><a href="http://www.amazon.com/gp/product/B001EVQIVO?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001EVQIVO">The Knack</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001EVQIVO" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001Q3M36O?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001Q3M36O">The Integrity Dividend: Leading by the Power of Your Word</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001Q3M36O" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001O9BQW2?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001O9BQW2">The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001O9BQW2" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B002D48GN4?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B002D48GN4">Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time (Gartner)</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B002D48GN4" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001HD8NZ8?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001HD8NZ8">Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001HD8NZ8" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001IMYGS6?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001IMYGS6">Inside Drucker&#8217;s Brain</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001IMYGS6" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/1591842336?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1591842336">Tribes: We Need You to Lead Us</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=1591842336" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001O9BAV4?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001O9BAV4">High Altitude Leadership: What the World&#8217;s Most Forbidding Peaks Teach Us About Success</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001O9BAV4" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001O2SSPM?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001O2SSPM">Plugged In: The Generation Y Guide to Thriving at Work</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001O2SSPM" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001U5VJVI?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001U5VJVI">Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001U5VJVI" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/0071602941?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0071602941">Smart Networking: Attract a Following In Person and Online</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=0071602941" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B000V1Y5SG?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B000V1Y5SG">Making Technology Investments Profitable: ROI Road Map to Better Business Cases</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B000V1Y5SG" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B0022NGF6Q?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B0022NGF6Q">Strategic Alliances: Three Ways to Make Them Work (Memo to the Ceo)</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B0022NGF6Q" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/1422119114?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1422119114">Reward Systems: Does Yours Measure Up? (Memo to the CEO)</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=1422119114" border="0" alt="" width="1" height="1" /></li>
<li><a href="http://www.amazon.com/gp/product/B001L10ZYI?ie=UTF8&amp;tag=nexuscorporation&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B001L10ZYI">Wargaming for Leaders : Strategic Decision Making from the Battlefield to the Boardroom</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=nexuscorporation&amp;l=as2&amp;o=1&amp;a=B001L10ZYI" border="0" alt="" width="1" height="1" /></li>
</ul>
<p style="text-align: center;">
<p><script type="text/javascript"><!--
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<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>
</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Marketing Genius</title>
		<link>http://blog.sekiur.com/2009/01/marketing-genius/</link>
		<comments>http://blog.sekiur.com/2009/01/marketing-genius/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 15:48:52 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[abortion]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=720</guid>
		<description><![CDATA[<p>Had to post this unbelievable ad. I&#8217;ll leave it at that.</p> <p style="text-align: center;"> <p><a href="http://www.youtube.com/watch?v=V2CaBR3z85c">www.youtube.com/watch?v=V2CaBR3z85c</a></p> </p> <p style="text-align: center;"> </p>]]></description>
			<content:encoded><![CDATA[<p>Had to post this unbelievable ad. I&#8217;ll leave it at that.</p>
<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=V2CaBR3z85c">www.youtube.com/watch?v=V2CaBR3z85c</a></p>
</p>
<p style="text-align: center;"><script type="text/javascript"><!--
google_ad_client = "pub-3340920433757461";
google_ui_features = "rc:10";
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = "468x60_as";
google_ad_type = "text_image";
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google_color_url = "008000";

//--></script>
<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"></script>
</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Educause 2008</title>
		<link>http://blog.sekiur.com/2008/11/educause-2008/</link>
		<comments>http://blog.sekiur.com/2008/11/educause-2008/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 04:33:07 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[authentication]]></category>
		<category><![CDATA[business continuity]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[consolidation]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[disaster recovery]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[educause]]></category>
		<category><![CDATA[exhibit]]></category>
		<category><![CDATA[grid]]></category>
		<category><![CDATA[higher education]]></category>
		<category><![CDATA[identity management]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[nac]]></category>
		<category><![CDATA[network access control]]></category>
		<category><![CDATA[network management]]></category>
		<category><![CDATA[offshore]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[outsource]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[virtualization]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=497</guid>
		<description><![CDATA[<p>This years Educause conference took place in Orlando, Florida.</p> <p>Educause is a <a class="mw-redirect" title="Nonprofit" href="http://en.wikipedia.org/wiki/Nonprofit">nonprofit</a> association whose mission is to advance <a title="Higher education" href="http://en.wikipedia.org/wiki/Higher_education">higher education</a> by promoting the intelligent use of <a title="Information technology" href="http://en.wikipedia.org/wiki/Information_technology">information technology</a>. Membership is open to institutions of higher education, corporations serving the higher education information technology market, and [...]]]></description>
			<content:encoded><![CDATA[<p>This years Educause conference took place in Orlando, Florida.</p>
<blockquote><p><strong>Educause</strong> is a <a class="mw-redirect" title="Nonprofit" href="http://en.wikipedia.org/wiki/Nonprofit">nonprofit</a> association whose mission is <em>to advance <a title="Higher education" href="http://en.wikipedia.org/wiki/Higher_education">higher education</a> by promoting the intelligent use of <a title="Information technology" href="http://en.wikipedia.org/wiki/Information_technology">information technology</a></em>. Membership is open to institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.</p>
<p>The association provides a social networking Connect site that supports blogs, wikis, podcasts and other platforms for IT professionals to generate and find content and to engage their peers; professional development opportunities; print and electronic publications, including e-books, monographs, and the magazines <em>Educause Quarterly</em> (<em>EQ</em>) and <em>Educause Review</em><a class="external autonumber" title="http://www.educause.edu/er" rel="nofollow" href="http://www.educause.edu/er">[1]</a>; strategic policy advocacy; teaching and learning initiatives; applied research; special interest discussion groups; awards for leadership and transformative uses of information technology; and a Resource Center for IT professionals in higher education.</p>
<p>Major initiatives of Educause include the Core Data Service, the Educause Center for Applied Research (ECAR), the Educause Learning Initiative (ELI), Net@EDU (advanced networking), the Educause Policy Program, and the Educause/Internet2 Computer and Network Security Task Force. In addition, Educause manages the <a title=".edu" href="http://en.wikipedia.org/wiki/.edu">.edu</a> Internet domain under a contract with the <a class="mw-redirect" title="U.S. Department of Commerce" href="http://en.wikipedia.org/wiki/U.S._Department_of_Commerce">U.S. Department of Commerce</a>.<sup id="cite_ref-Fact_Sheet_0-0" class="reference"><a href="http://en.wikipedia.org/wiki/Educause#cite_note-Fact_Sheet-0">[1]</a></sup></p>
<p>The current membership of Educause comprises more than 2,000 colleges, universities, and educational organizations, including 200 corporations, with 16,500 active members.</p></blockquote>
<p><strong>Below are pictures from the conference:</strong></p>
<p style="text-align: center;"><div id="flickr_educause2008_678" class="slickr-flickr-gallery"><ul><li class="active"><a href="http://farm4.staticflickr.com/3011/3000160812_5dc2b5e9d5.jpg" rel="sf-lightbox" title="IMG_1156"><img src="http://farm4.staticflickr.com/3011/3000160812_5dc2b5e9d5_s.jpg" alt="" title="IMG_1156" /></a></li><li><a href="http://farm3.staticflickr.com/2190/3000160788_8afeec0545.jpg" rel="sf-lightbox" title="IMG_1155"><img src="http://farm3.staticflickr.com/2190/3000160788_8afeec0545_s.jpg" alt="" title="IMG_1155" /></a></li><li><a href="http://farm4.staticflickr.com/3055/3000160764_0412be33fa.jpg" rel="sf-lightbox" title="IMG_1154"><img src="http://farm4.staticflickr.com/3055/3000160764_0412be33fa_s.jpg" alt="" title="IMG_1154" /></a></li><li><a href="http://farm4.staticflickr.com/3230/2999320941_0904d7e408.jpg" rel="sf-lightbox" title="IMG_1153"><img src="http://farm4.staticflickr.com/3230/2999320941_0904d7e408_s.jpg" alt="" title="IMG_1153" /></a></li><li><a href="http://farm4.staticflickr.com/3135/3000160642_9a1e8f7abe.jpg" rel="sf-lightbox" title="IMG_1151"><img src="http://farm4.staticflickr.com/3135/3000160642_9a1e8f7abe_s.jpg" alt="" title="IMG_1151" /></a></li><li><a href="http://farm3.staticflickr.com/2038/2999320807_f5bbb4ef35.jpg" rel="sf-lightbox" title="IMG_1149"><img src="http://farm3.staticflickr.com/2038/2999320807_f5bbb4ef35_s.jpg" alt="" title="IMG_1149" /></a></li><li><a href="http://farm4.staticflickr.com/3032/2999320777_f93106246c.jpg" rel="sf-lightbox" title="IMG_1148"><img src="http://farm4.staticflickr.com/3032/2999320777_f93106246c_s.jpg" alt="" title="IMG_1148" /></a></li><li><a href="http://farm4.staticflickr.com/3274/3000160514_6ba3f3600e.jpg" rel="sf-lightbox" title="IMG_1147"><img src="http://farm4.staticflickr.com/3274/3000160514_6ba3f3600e_s.jpg" alt="" title="IMG_1147" /></a></li><li><a href="http://farm4.staticflickr.com/3214/2999320673_7a33390fdb.jpg" rel="sf-lightbox" title="IMG_1144"><img src="http://farm4.staticflickr.com/3214/2999320673_7a33390fdb_s.jpg" alt="" title="IMG_1144" /></a></li><li><a href="http://farm4.staticflickr.com/3249/3000160374_ac4c5eebb9.jpg" rel="sf-lightbox" title="IMG_1141"><img src="http://farm4.staticflickr.com/3249/3000160374_ac4c5eebb9_s.jpg" alt="" title="IMG_1141" /></a></li><li><a href="http://farm4.staticflickr.com/3061/3000160334_1affb5c582.jpg" rel="sf-lightbox" title="IMG_1140"><img src="http://farm4.staticflickr.com/3061/3000160334_1affb5c582_s.jpg" alt="" title="IMG_1140" /></a></li><li><a href="http://farm4.staticflickr.com/3277/2999320531_96b680d738.jpg" rel="sf-lightbox" title="IMG_1139"><img src="http://farm4.staticflickr.com/3277/2999320531_96b680d738_s.jpg" alt="" title="IMG_1139" /></a></li><li><a href="http://farm4.staticflickr.com/3206/2999320499_211bdc4a6b.jpg" rel="sf-lightbox" title="IMG_1138"><img src="http://farm4.staticflickr.com/3206/2999320499_211bdc4a6b_s.jpg" alt="" title="IMG_1138" /></a></li><li><a href="http://farm4.staticflickr.com/3181/3000160236_a5d1f09f5a.jpg" rel="sf-lightbox" title="IMG_1137"><img src="http://farm4.staticflickr.com/3181/3000160236_a5d1f09f5a_s.jpg" alt="" title="IMG_1137" /></a></li><li><a href="http://farm4.staticflickr.com/3177/2999320413_6834415b89.jpg" rel="sf-lightbox" title="IMG_1161"><img src="http://farm4.staticflickr.com/3177/2999320413_6834415b89_s.jpg" alt="" title="IMG_1161" /></a></li><li><a href="http://farm4.staticflickr.com/3212/2999320369_b7640992a6.jpg" rel="sf-lightbox" title="IMG_1136"><img src="http://farm4.staticflickr.com/3212/2999320369_b7640992a6_s.jpg" alt="" title="IMG_1136" /></a></li><li><a href="http://farm4.staticflickr.com/3187/3000160162_d4018da44a.jpg" rel="sf-lightbox" title="IMG_1135"><img src="http://farm4.staticflickr.com/3187/3000160162_d4018da44a_s.jpg" alt="" title="IMG_1135" /></a></li><li><a href="http://farm4.staticflickr.com/3056/2999320305_f32928e0e8.jpg" rel="sf-lightbox" title="IMG_1134"><img src="http://farm4.staticflickr.com/3056/2999320305_f32928e0e8_s.jpg" alt="" title="IMG_1134" /></a></li><li><a href="http://farm4.staticflickr.com/3274/2999320275_26935359a5.jpg" rel="sf-lightbox" title="IMG_1133"><img src="http://farm4.staticflickr.com/3274/2999320275_26935359a5_s.jpg" alt="" title="IMG_1133" /></a></li><li><a href="http://farm4.staticflickr.com/3182/3000160064_cac048c8d6.jpg" rel="sf-lightbox" title="IMG_1131"><img src="http://farm4.staticflickr.com/3182/3000160064_cac048c8d6_s.jpg" alt="" title="IMG_1131" /></a></li></ul></div><div style="clear:both"></div></p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>My schedule at the conference:</strong></p>
<p style="text-align: left;">
<h2>Tuesday, October 28, 2008</h2>
<ul>
<li>Full Day Seminar &#8211; <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SEM07F&amp;ITIN=False">Cloud Computing Made Simple and Affordable: Using the Virtual Computing Lab (VCL) to Provide an Effective, Powerful, and Economical Rich Services Environment</a></li>
</ul>
<h2>Wednesday, October 29, 2008</h2>
<ul>
<li>Discussion Session                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/DS01&amp;ITIN=False">Cloud Computing</a></li>
<li>Emerging Technologies                             : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS017&amp;ITIN=False">Crafting a Campus Identity: First-Year Students, Residential Life, and Social Networking</a></li>
<li>Discussion Session                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/DS20&amp;ITIN=False">Business Continuity Management</a></li>
<li>Leadership and Management                         : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS077&amp;ITIN=False">Top-Ten “Gotchas” for the New CIO</a></li>
<li>Networking and Infrastructure                     : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS050&amp;ITIN=False">High Availability and Server Consolidation with Virtualization</a></li>
<li>Discussion Session                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/DS37&amp;ITIN=False">Policy and Law </a></li>
</ul>
<h2>Thursday, October 30, 2008</h2>
<ul>
<li>Leadership and Management                         : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS061&amp;ITIN=False">IT Matters, but Information Resources Matter More</a></li>
<li>Emerging Technologies                             : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS072&amp;ITIN=False">Developing Low-Cost Applications Using Offshore Companies</a></li>
<li>Discussion Session                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/DS47&amp;ITIN=False">Network Management</a></li>
<li>Enterprise Systems                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS086&amp;ITIN=False">CRM Adventures: Three Perspectives</a></li>
<li>Networking and Infrastructure                     : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS090&amp;ITIN=False">Structuring Authentication Across the Campus Community</a></li>
<li>Lightning Round Session                           : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS092&amp;ITIN=False">Security and Privacy Lightning Round</a></li>
<li>Teaching and Learning                             : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS095&amp;ITIN=False">Are You Ready? A Systematic Approach to Training New Help Desk Staff</a></li>
<li>Enterprise Systems                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS101&amp;ITIN=False">SOA Built on Open Source Web Service Technologies</a></li>
<li>Networking and Infrastructure                     : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS106&amp;ITIN=False">Deployment of a Virtualized Server Grid</a></li>
<li>Security and Privacy                              : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS107&amp;ITIN=False">Network Admission Control: A Survey of Approaches </a></li>
</ul>
<h2>Friday, October 31, 2008</h2>
<ul>
<li>Enterprise Systems                                : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS115&amp;ITIN=False">IT Disaster Recovery Within the Framework of Business Continuity Planning</a></li>
<li>Leadership and Management                         : <a href="http://net.educause.edu/E08/Program/14627?PRODUCT_CODE=E08/SESS033&amp;ITIN=False">Deploying an Open Source, Online Evaluation System: Multiple Experiences</a></li>
</ul>
<p>Overall I thought it was an excellent conference, there weren&#8217;t as many people this year as previous ones.</p>
<p>The exhibit hall was fun as always. Some exhibits were great and others sucked which brings up another subject. Marketing.</p>
<p>There were two exhibits that stood out amongst the crowd. The first one from <a title="Bradford Networks" href="http://www.bradfordnetworks.com/" target="_self">Bradford Networks</a> and the other from <a title="Trapeze Networks" href="http://www.trapezenetworks.com/" target="_self">Trapeze Networks</a>. These guys not only gathered leads, but engaged their prospective customers allowing them to deliver their sales pitch. Two companies that I will definitely be following up with.</p>
<p>Other companies that did well on their marketing pitch were <a href="http://www.turningtechnologies.com/" target="_self">Turning Technologies</a>, <a href="http://www.novell.com/" target="_self">Novell</a>, <a href="http://www.cdw.com/" target="_self">CDW</a>, <a href="http://www.zimbra.com/" target="_self">Zimbra</a>, <a href="http://www.elluminate.com/" target="_self">Elluminate</a>, and <a href="http://www.microsoft.com/">Microsoft</a>. Although the only thing Microsoft had going for itself was as great demo on a smart-board of Image Composite Editor.</p>
<blockquote><p>Microsoft Image Composite Editor is an advanced panoramic image stitcher. The  application takes a set of overlapping photographs of a scene shot from a single  camera location and creates a high-resolution panorama incorporating all the  source images at full resolution. The stitched panorama can be saved in a wide  variety of formats, from common formats like JPEG and TIFF to multi-resolution  tiled formats like <a href="http://research.microsoft.com/IVM/HDView.htm" target="_blank">HD View</a> and <a href="http://livelabs.com/blog/seadragon/silverlight-2-deep-zoom/" target="_blank">Silverlight Deep Zoom</a>.</p></blockquote>
<p>The things that characterized the good exhibits can be summarized in a few words. They were accessible, had an inviting environment, gave away free stuff (like free iTouch and laptops every hour) and had either professionals or very seasoned sales people giving the presentations.</p>
<p>On the other side of the coin, were the very big and expensive exhibits which just didn&#8217;t deliver.</p>
<p>Some that deserve mention are <a href="http://www.att.com/" target="_self">AT&amp;T</a> which has a very expensive three environment exhibit representing campus life and U-Verse all over the place. <a href="http://www.alcatel-lucent.com/" target="_self">Alcatel-Lucent</a> had a not very inviting exhibit and their staff sat down most of the time. <a href="http://www.citrix.com/" target="_self">Citrix</a> was just offering a $5 Starbucks card for filling out a survey. <a href="http://www.cognos.com/" target="_self">Cognos</a> had a closed exhibit that wasn&#8217;t inviting to anyone.</p>
<p>Its not that these companies were cheap, which they were; but they are spending a lot of money for lead generation when they could also be qualifying the leads and delivering their product demos to a captive audience.</p>
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		<item>
		<title>The Importance Of Marketing</title>
		<link>http://blog.sekiur.com/2008/10/the-importance-of-marketing/</link>
		<comments>http://blog.sekiur.com/2008/10/the-importance-of-marketing/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 18:00:42 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[vista]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=417</guid>
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			<content:encoded><![CDATA[<p style="text-align: center;">
<p><a href="http://www.youtube.com/watch?v=fVyTnTdijog">www.youtube.com/watch?v=fVyTnTdijog</a></p>
</p>
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		<title>Nortel Struggles Continue</title>
		<link>http://blog.sekiur.com/2008/09/nortel-struggles-continue/</link>
		<comments>http://blog.sekiur.com/2008/09/nortel-struggles-continue/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 17:43:52 +0000</pubDate>
		<dc:creator>Jose Vicente Ortega</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[nortel]]></category>

		<guid isPermaLink="false">http://blog.sekiur.com/?p=174</guid>
		<description><![CDATA[<p><a href="http://blog.sekiur.com/wp-content/uploads/2008/09/nortel.jpg"></a>Nortel stocks have plummeted after they annouced lower than expected sales for 2008.</p> <p>It has seen its biggest declines since 1980 according to Jonathan Ratner article &#8220;<a href="http://network.nationalpost.com/np/blogs/tradingdesk/archive/2008/09/17/nortel-faces-tough-timing-as-peers-struggling-too.aspx" target="_self">Nortel faces tough timing as peers struggling too&#8221;.</a></p> <p>“With softening demand and increased competition, Nortel may need to once again retool and refocus as it looks [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.sekiur.com/wp-content/uploads/2008/09/nortel.jpg"><img class="alignleft size-medium wp-image-175" title="nortel" src="http://blog.sekiur.com/wp-content/uploads/2008/09/nortel.jpg" alt="" width="160" height="120" /></a>Nortel stocks have plummeted after they annouced lower than expected sales for 2008.</p>
<p>It has seen its biggest declines since 1980 according to Jonathan Ratner article &#8220;<a href="http://network.nationalpost.com/np/blogs/tradingdesk/archive/2008/09/17/nortel-faces-tough-timing-as-peers-struggling-too.aspx" target="_self">Nortel faces tough timing as peers struggling too&#8221;.</a></p>
<p>“With softening demand and increased competition, Nortel may need to once again retool and refocus as it looks to find its position in a consolidating industry,” RBC Capital Markets analyst Mark Sue told clients.</p>
<p><a href="http://blog.sekiur.com/wp-content/uploads/2008/09/nortel_chart_09-08.gif"><img class="aligncenter size-full wp-image-177" title="nortel_chart_09-08" src="http://blog.sekiur.com/wp-content/uploads/2008/09/nortel_chart_09-08.gif" alt="" width="500" height="289" /></a></p>
<p>After spending three days with the folks at ATT at the 2008 FOCUS Users Group, I got Nortel&#8217;s marketing spill which was all centered about going Green.</p>
<p>I am all for minizing energy use and saving resources, but something is seriously wrong when thirty minutes into the conversation all I am getting as a potential client is not how good the product is, not how much better it is than its competitors offering, not the features and how they&#8217;ll make all the issues I deal with on a daily basis go away but rather how much I will save on my electricity bill.</p>
<p>Nortel needs to go back to the drawing board, focus on the basics, be better than everybody else and then market it.</p>
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